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An Introduction to the Art of Presales

An Introduction to the Art of Presales: Breaking the barriers of entry into sales engineering through empathy, creativity and change

Solve real business problems. Find a technical solution. Be at the heart of the most complex sales operations. Influence the product roadmap. Produce best-in-class visuals. Speak at international conferences. Share your vision at exclusive roundtables. Earn a great salary. Sounds like your dream come true?

Presales consultants have no specific degree as a prerequisite, and most have landed in presales by a happy accident. So whatever profession you’re in right now I will help you find and identify the gaps in your knowledge and guide you through the entrance to the world of presales.

I invite everyone who is interested in technology, sales and creativity to consider the career path of a presales consultant. I believe that anyone, with the right tools, guidance, and an open mind, can be great at presales.

Got a paperback and looking for list of book references?

Sometimes, it's nicer to read a physical book rather than a e-book (like when you're having a bath). For those occasions, I've compiled the list of acronyms and references below. Enjoy ✨
Go to references
Go to acronyms

Two books, one mission: to make presales accessible to all

Whether you've been in presales for some time, or just about to explore the field, it's always refreshing to discover new ideas. Check out the books below to suit your experience level.

Got presales experience?

The Art of Presales Workbook, edition 2 with Sustainable presales
🔥Available on Amazon US / Amazon UK / Amazon Canada / Amazon Germany 🔥

New to presales?

​"An Introduction to the Art of Presales" is a guide for those who want to join the world of presales, and gives advice for your first 12-18 months as a new presales consultant.
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Thank you for helping shape the future of presales.

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Registered office: 1 Derwent Business Centre, Clarke Street, Derby, Derbyshire, DE1 2BU, United Kingdom
Phone: +44 7533 070283 (UK) +358 (0) 9 23161216 (Finland)
Email: tuuli.bell@tuulibell.com
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​(c) 2019-2022 Tuuli Bell Ltd. Bringing Joy to the World of Software Sales since 2019
  • Home
  • Services
    • Sustainable Presales
    • Reach Your Sales Target Programme
    • Art consulting
  • The Future of Sales
    • Your Journey with Us
    • Books
  • Downloads
  • About us
    • Sustainability
    • Values
    • Customers and projects
    • Latest news
    • Media kit