Design your career in software presales with The Art of Presales Workbook

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This one-of-a-kind workbook will work best for those who already have some experience in presales. The Art of Presales is an interactive guide that uses curiosity, creativity and journalling as tools to help you explore the amazingness of your career in sales engineering. 

The exercises included in the workbook help you visualise and plan your professional future in software presales in line with your authentic values.

The second edition includes a brand new section on sustainable presales, intended to help you understand the need for sustainable presales practices. It also gives you practical ideas on how you can apply sustainability in your daily work as a presales consultant.

Digital download is available, but we recommend that you discover the full benefits of the workbook in a paper version. Our experience shows that writing by hand yields much more powerful effects.

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Two books. One mission. To make presales accessible to all.

Whether you've been in presales for some time, or just about to explore the field, it's always refreshing to discover new ideas.
Check out both books, to suit your experience level.

Want to work in software presales?
An Introduction to the Art of Presales has you covered.

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Solve real business problems. Find a technical solution. Be at the heart of the most complex sales operations. Influence the product roadmap. Produce best-in-class visuals. Speak at international conferences. Share your vision at exclusive roundtables. And on top of that, earn a great salary. Sounds like your dream come true?

Presales consultants have no specific degree as a prerequisite, and most have landed in presales by a happy accident. So whatever profession you’re in right now, our workbook will help you find and identify the gaps in your knowledge and guide you through the entrance to the world of presales.

We invite everyone who is interested in technology, sales and creativity to consider the career path of a presales consultant. We believe that anyone with the right tools, guidance, and an open mind, can be great at presales.

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Got a paperback and looking for list of book references?

Sometimes it's nicer to read a physical book rather than an e-book (like when you're having a bath!). For those occasions, we've compiled the list of acronyms and references below. Enjoy ✨

Go to references

Go to acronyms

Got presales experience?

The Art of Presales Workbook, 2nd edition with a chapter on sustainable presales is available on 🔥 Amazon US / Amazon UK / Amazon Canada / Amazon Germany 🔥

New to presales?

​"An Introduction to the Art of Presales" is a guide for those who want to join the world of presales, and gives advice for your first 12 to 18 months as a new presales consultant.

Would you like to be one of the first to hear about the next book about sustainability, circular economy and presales?

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Thank you for helping us shape the future of presales!